Brand Kit

The Adevar Labs
Brand

Official logos, colors, patterns, and gradients. Use these assets to represent Adevar Labs consistently across every surface.

Logos

Primary and stacked lockups. Use the white variant on dark backgrounds and the black variant on light backgrounds. Always maintain clear space around the mark.

Primary — White
Primary — White PNG
Primary — Black
Primary — Black PNG
Stacked — White
Stacked — White PNG
Stacked — Black
Stacked — Black PNG
Horizontal — White
Horizontal — White PNG
Horizontal — Black
Horizontal — Black PNG

Brand Colors

The core palette. Click any hex value to copy.

Dark Sage

Primary dark

Deep Teal

Secondary dark

Sage

Accent

Mist

Light / text

Typography

Euclid Circular A

Based on elementary geometric shapes and constructed of monolinear lines, this typeface was invented to be functional, leaving behind anything that can be regarded as superfluous. The straightforward shapes are associated with modernism and eternalness alike.

Euclid Circular is used in the logo and can be used for headlines or body copy throughout the website and on all print materials.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+

Regular

Medium

SemiBold

Bold

Gradients

Our dark and light gradients, built from the core palette.

Dark Gradient

linear-gradient(90deg, #253535 0%, #111617 100%)

PNG

Light Gradient

linear-gradient(90deg, #AAB5AF 0%, #768681 50%, #283737 100%)

PNG

Patterns

The overlapping triangle pattern, derived from the icon mark. Paired with our tagline: Truth Above All.

Pattern 1 PNG
Pattern 2 PNG
Pattern 3 PNG

Usage Guidelines

Clear Space

Clear space is the protected area around a logo that keeps it visible and impactful. It should equal the height of the "A" in the logotype.

Icon Clear Space

When using the icon on its own, the clear space should equal 1/3 of the width of the mark.

Color Integrity

Do not recolor, stretch, rotate, or add effects to the logo. Use the provided variants only.

Contrast

Always ensure sufficient contrast between the logo and its background. White on dark, black on light.